Hiring a good SEO writer requires diligence in determining their understanding of your content needs.
The internet has become a bigger part of our everyday lives. As a result, it is increasingly becoming necessary for businesses to establish an authoritative online presence. Savvy business owners know the value of an active blog that provides good information to their customers.
Naturally, to run a blog, one would think of hiring article writers who can produce good content. This is okay except for the fact that if you want to get value for your money you need to hire SEO writers who can produce high-quality and original content.
At the end of the day, you will need content that is both engaging and interesting and at the same time authoritative in your niche. This is because such content could improve your online visibility thus resulting in more conversions.
So, anyone out there can call themselves an article writer and they may also purport to have adequate knowledge of SEO. The problem is that not everyone is well equipped to handle your SEO content needs.
However, you don’t have to look for a writer with a literature degree or one that has an advanced education in the field of writing. Any writer can be as good but you need to ensure that his writing skills are at par with the industry standards.
But before you even get busy searching for a writer, you need to have a clear SEO strategy. This means that you need to be knowledgeable of the type of SEO content you want to have on your blog. This generally boils down to the topics that want to be covered.
For example, you can decide that your blog will contain informative content about your products or the industry in general.
Once you have a clear SEO strategy, you can then proceed with getting a writer who will help you actualise your goals. Some of the things to look for in the writer include:
– Skills and Quality –
So you are looking for a content writer who will leave your audience wanting more, but you are not sure who to pick? Well, look at the skills and the quality of their work and ask yourself these questions.
#1 Does the Writer Understand Your Content Needs?
Hiring a good SEO writer requires diligence in determining their understanding of your content needs. Better yet, does he or she understand how and where to place the keyword in content? Without a clear understanding of your content area and industry, an article writer cannot produce the results you desire regardless of how good they are.
There are so many writers out there who are only out to make money. They will create filler content and misuse the keywords just to get the job done. In the long run, you will have spent so much money, but your business will have gained nothing.
#2 Is He or She a Creative?
I believe that creativity is the hallmark of good content. A good writer should, therefore, have a set of targeted keywords to help with their SEO strategy. Sometimes, you may also want to provide the writer with some keywords that he can focus on.
It takes some creative juices to be able to integrate these keywords into the content in a natural and effective way.
#3 Does the Writer Understand Search Engines?
Well, this the most important part of SEO writing. Therefore, a basic knowledge of how search engines rank content is essential because it helps the writer produce result oriented content. So hiring SEO writers who are sharp and informed on the dynamics and marketing principles of the search engines is important.
#4 The question of reliability and professionalism
This cuts across all industries in the business world. You obviously need to hire an SEO content writer who meets the deadline and is also ready to go an extra mile to ensure that you get what you want.
Another Huge Theme Area to Look into When Hiring SEO Article Writers is the:
– Evaluation –
The evaluation process may require you as the employer to test the writer or request for previous samples. There some important questions that you can focus on to help you determine if a particular writer is suited for the job.
#1 Is the Writer Consistent?
It is important to ensure that you request for a number of samples, like two or three, so that you can evaluate the writers consistency. This is very critical in ensuring the quality remains high at all times.
#2 What is the Writer`s Writing Process?
Everyone is different, and some writers prefer integrating the keywords as they write the articles. On the other hand, there are those who see it fit to prepare the article first and then integrate the keywords later on.
It is important to understand this writing process so that you can have a rough idea of the working modalities of the writer in question.
#3 Is the Writer up to Date with the Current SEO Trends?
This is an important question since the tech world is constantly changing. Some article writers still use the conventional SEO tactics which may not be that good for your SEO strategy. Therefore, hiring SEO writers requires due diligent and some focus on the tiny details that can ruin your business reputation.
So getting a good SEO content writer can be as simple as following the above pointers. And while at it, remember that an already established team of SEO writers will be of more help since they have mastered the nitty-gritty of content writing.