Content has evolved the way businesses market their products and services. Many businesses are spending more time and money on coming up with the perfect content marketing strategy.
However, not evaluating the performance of your campaign over time can leave you with unsatisfactory results. You need to track results and optimize your strategy from time to time to get a higher ROI.
So, spare some time and establish key content marketing KPIs (key performance indicators) for your campaign.
Set Goals and KPIs
You cannot and shouldn’t try to achieve too many objectives at once. So, prioritize your goals before you jump on to creating content.
Then, come up with KPIs that can help you track the effectiveness of your content in achieving those goals.
For example, if your goal is to increase engagement, you should track KPIs such as likes, engagement rate, clicks, website visits, shares, and so on.
Choose the Right KPIs
There’s a long list of content marketing KPIs that you can choose from. However, you should pick the ones that align with your goals.
If your goal is to generate brand awareness, you can monitor KPIs like:
- Site traffic: This will help you gauge who is visiting your website, which type of content they resonate with, and the amount of time they spend on your site.
- Audience engagement: Tracking your engagement rate will tell you how your audience feels about your brand. It will also help you learn which types of content appeal to them the most.
- Inbound links: If your content is valuable, people will want to link back to you. Take a closer look at the quantity and quality of your inbound links to discover if your content quality is up to the mark.
Similarly, if you’re aiming to generate leads, you can track KPIs such as click-through rate and cost per lead.
Want to learn more about the content marketing KPIs that you can track?
Let’s jump on a call for a free consultation. Also, check out the infographic below for more details.
Written by Shane Barker; a digital marketing consultant who specializes in influencer marketing, content marketing, and SEO. He is the co-founder of Attrock, and has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.