Quality Article Writing as a Tool for Business Exposure
Where do you rank quality article writing in your business strategy? I hope it ranks up there among one of the greatest investments you need for your business.
You can no longer afford to have the belief that web design and content are too expensive. If this was your belief, it would push you to buy web and content from cheap developers.
You may also decide to have an inexperienced person do it for you. Worse still, you may decide to overlook it, thinking it doesn’t matter so much. But how wrong would all these options be.
Your website and blog are two prime platforms on which you will publish your articles. Your website will be the first point of contact for many of your customers. You need great web design.
Think about it this way; if you had a restaurant, you would make sure it is presentable all round. You wouldn’t have worn out tables or chairs with grime on them. Neither would you have your painted walls peeling off.
In the same way, it is paramount that you present your website in a professional, organized and detailed way. There is no longer room for a badly designed and sketchy website.
As a serious business that is competing with other similar businesses, you cannot afford to cut corners. Not with your website or the kind of articles you publish for your audience.
The Case for Quality Article Writing
Good writing is both an art and a learned skill. Bad writing reflects very poorly on a brand. When the first thing your audience encounters is badly expressed thoughts, poorly constructed sentences, and incoherent information; they cannot take you seriously.
As an art, good writing comes naturally to some and not to others. As a skill, it means that even those who can naturally write well also need to refine their writing to excel.
Running a business involves overseeing many aspects of it. For quality article writing, you can always hire the services of a content writing company. It will be one less thing you have to worry about.
With a professional content development company, you will be assured of quality business articles. You want your audience to be drawn in by your content. They should be compelled to share it widely and direct more people to your website or blog.
Finding a good writer or content development company is one step on your way to creating quality articles. That does not mean that you are no longer involved in the process.
For example, you need to choose topics that show your expertise in your area of business.
Authoritative content shows your audience that you know your field well enough. And you can provide guidance in that field overall, and specifically about your products or services.
Choosing Good Topics
The content in your articles should always provide some type of value to your audience. If they are not helpful, then they cannot have any impact on your customers.
Your audience is looking for information on your products or they may want to understand how certain things or processes work. They may also want to tap into your insight on new or future trends, products or services in your line of business.
There are 3 types of topics that provide the most popular content with audiences:
How-to articles
When written with good detail, precision and paying attention to relevance, how-to articles rank highly valuable to audiences.
Choose a how-to topic on things that your audience will find useful. The aim should be to help your audiences gain a good understanding of processes, products and services that are related to your line of business.
Quality how-to articles are a winner in endearing your audiences to you. Your audience will always appreciate you as a source of reliable and consistent information.
Explanatory articles
An explanatory article may not necessarily be created to demonstrate the competitive advantage of your business. However, creating explanatory articles gives readers a glimpse into your expertise in your field.
When your readers realize that they can come to you for expert opinion, they will keep coming back to your website or blog.
Once directed to your website by an article link, customers always tend to explore further to see your products and services. That gives you greater business exposure.
Leadership articles
New, hot topics appeal to audiences quite easily without much effort. Leadership articles provide information on new products, new technology and new trends; from an expert point of view.
If you are in the technology field, for example, you can create quality business articles on “The Future of Mobile Devices”.
Leadership articles are exciting for audiences to read. They create anticipation for not just new products or services but also for new information about what to look forward to.
Quality Articles Have Rich Content
High quality content will be influential and convincing to your audience. How do you determine if your articles are high quality?
For all the 3 types of articles, you should provide specific details and supporting data.
Clarity is vital with simple articles and technical pieces as well. Ensure that your articles have a logical structure that takes your reader from the beginning to the conclusion.
Quality article writing needs to be free of jargon. Write in an easy to understand language. Do not write as if you are speaking to colleagues in your field. Your language should be simple enough for your audience to understand clearly.
In Conclusion
A lot of aspects go into the creation of quality business articles for your audience. From understanding the kind of content that will be more effective to understanding your audience, personalizing content and using a good writer.
At any one point, you need to do everything possible to only publish quality articles. Target for a combination of short and long articles to vary the amount of information you provide to your audience.
Great articles for your business translate into a happy, satisfied audience. That further translates to greater traffic to your business and hence more business exposure.
Go ahead and take the first step towards quality article writing for your business. Talk to us here at Inkedhubwriters.
Photo by Amador Loureiro on Unsplash