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Business Articles that Convert: What Tools to Engage

If you are running a business and want to engage more with your audience, you certainly need to constantly publish relevant business articles.

To keep your customers engaged, you need great content. Great content is playing a significant role in giving businesses competitive advantage.

A good business article provides information comprehensively, flows well, and provides value. Writing great business articles requires some mastery.

A good writer is always on the lookout for ways to improve their writing skills and the writing process.

Fortunately, business writing has become easier through various tools that are available online.

There are tools to help check and improve on quality, grammar, improve your research, and SEO tools to help you rank high on search engines.

Your target in writing business articles should be to provide your customers with up to date, entertaining, and professional information.

Your articles should answer your customers’ questions in a precise manner.

Here are some of useful tools to help refine your content;

Google Keyword Planner

Developed by Google, the keyword planner is one of the available free SEO tools.

Keywords are vital in ranking your business articles on search engines. They are generated based on what customers are most likely to search when they go online.

Keywords are often competitive. A good SEO strategy needs you to choose high volume keywords that are relevant to online audiences and not too competitive.

Google Keyword Planner is a valuable tool that helps in research, finding topic ideas and content optimization. This tool will help you write content that will drive more traffic to your online platforms.

Hemingway Editor

Business content ought to be readable. What this means is that your thoughts should flow well and be coherent.

Hemingway Editor is a free tool that helps refine your writing. Its main target is sentence length, detecting passive voice, and scouting for adverbs to make them as few as possible.

This tool aims at making your sentences and the overall content easy to read.

Keep in mind that readable content is free of jargon with shorter sentences and paragraphs.

Readers look for content that is easy to read and scan through. Hemingway Editor helps you achieve this vital element.


Grammarly is a grammar and spell-checker tool. It scans for typos and grammar mistakes you may not be aware of.

There is a free version of this tool, which helps detect up to 100 grammar and spelling errors. The paid version detects more advanced grammar errors.

Besides grammar and spelling errors, Grammarly will go ahead to highlight poor sentence structure. It also targets passive voice and shows you areas where to use the active voice instead.

Small grammatical errors can cost you your credibility. When readers encounter obvious errors, they are likely to doubt the quality of your content overall.

This tool helps keep your sentences crisp and your writing clean. Remember to use your understanding of grammar to either accept or reject suggested corrections.


In business, you have to look at what your competitors are up to. It helps you know what you are up against.

SEMRush is one of the best SEO tools that help you track your competitors’ keyword strategy.

It is a tool to aid in discovering and analyzing keywords that will drive traffic to your content.

SEMRush is a superior tool because of the multiple features it has. Social Media Tracker is one of the features intended to help you with digital marketing.

Social media marketing is a content dissemination strategy that every business needs to use in today’s digital era. Online platforms are a hub for sales generation.

When you package your business content in a way that targets audiences in your niche, they can connect with you. This engagement will convert into actual business transactions.

The Social Media Tracker shows you the content that your audience engages with most. You can then publish business articles on topics that will bring more traffic to your social media pages.


In business, you can never have the assumption that you know best. You have to make the effort to find out and listen to what your customers want.

Quora is a Q&A platform on which the user community comes together to share information. Users ask questions that are answered by fellow users and you can hop on to forums within your business niche.

Go ahead and contribute to relevant forums by answering questions. Quora is a great tool to draw more traffic to your content. It is an effective content marketing strategy that also gives you authority in your niche. 

Use Quora to learn more about your audience and the information that is most useful to them. Take the opportunity to publish business articles that answer their questions.

From Quora, you can redirect your audience to your other platforms including website and social media pages.

Quora helps you identify content topics that are relevant to your audience, useful and most likely to generate more traffic.

Google Search Console

Google Search Console is an SEO and content planning tool. It is a free tool that helps you monitor your website’s performance on Google search results.

More specifically, you can see which queries prompted your site’s appearance on search results. Besides, the filter feature allows you to see the performance of each article on your website.

The insight that Google Search Console provides will help you optimize your content. Additionally, you can find topic suggestions to create more content.

The greatest advantage of this tool is that you are able to customize your content depending on what your online audience finds most valuable and useful.

In conclusion

Content creation is a competitive world. You need to keep refining your ability to write business articles that place you well ahead off your competition.

There are multiple tools available online for content generation. You can get the assistance you need for research, SEO, topic generation, and grammar refining.

Make use of as many tools a necessary to ensure that you write impeccable business articles that convert.

Consider your specific objectives when selecting the tools to use. Some tools are entirely free and so you will have nothing to lose. You can test and see how well they work for you and your business objectives.

Even the tools that are paid for have trial versions which you can use to see if they are a good fit. When you find the right tools for everyday use in content creation, you will certainly drive more conversions.

Photo by Austin Distel on Unsplash

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