The right content writer may not always be your methodical writer.
Search engine optimization has become a thing these days in the business world with the rapid tech integration into business in terms of sales, marketing and general outlay of the system. Meaning that most business owners will be looking at hiring a copywriter for their SEO needs.
Choosing a freelance web copywriter will then get business owners deciding on whether to go for a plotter or a pantster type of a writer. How do you ensure it’s you they have on their speed dial?
Related article: What to Look For When Hiring an SEO Content Writer
Let’s look at the two types first, shall we?
A plotter is the kind that first outlines their content fully from introduction to how the story should flow up until the last action in their work. You’ll find them with storyboards, index cards and character spreadsheets among other plotting softwares where they analyze and put together their content.
A pantster on the other hand writes by the seat of their pants. They work on trigger moments meaning it only takes a general idea of their research to get their ball pens rolling. They wing it on the fly and let creativity lead them through the journey of their writing.
Is there a correct way between the two to be a writer?
Different ways work for different individuals. Some though may argue that being a plotter seems more professional. It’s quite true considering more research will be put into your content and orderly put down in an efficient way. Thing is, it hinders creativity since the ‘spark of the moment’ ideas may be ignored for disrupting the existing plot.
You also escape the part where pantsters run out of steam and end up in the oh so dreaded writer’s block. You may also stray too much from the original plan and disappear into a distance of your work only to realize you’ve put yourself in a maze you can’t get out of. Anyone who has had to delete about five pages of on point creativity knows what I’m talking about.
Plotting also lets you work effectively on different projects. Considering that you’re not only doing something you like but also chasing coins while you’re at it, you’ll need to lay your plans out separately for the different projects.
A pantster may loose track at some point and end up mixing their work. They may also get too anxious about putting their thoughts on paper that they end up committing important points in case they can’t keep up with their brains. It’s a tough place to be in and there’s the pain that is editing and rewriting that follows after.
A freelance web copywriter cannot choose to be either.
A little bit of pantsing here and plotting there will get you the best of both extremes. You’ll be working on a time-frame meaning there are deadlines you have to beat. Plotting in advance should save you time while monitoring your rate. You also need to be flexible about welcoming new and advanced content otherwise you just end up another predictable cliché.
A backbone plan to hold your ideas together in perfect sequence is a must have rather than just starting to write after getting a premise lacking a ball park of direction. This ensures you don’t stop every so often to think about the next step and in the meantime toss your work to the side as you walk down the procrastinator road saying you’ll do it later. That later either never comes or comes too late.
So again you ask me, plotter or pantster? I say a little bit of both… call it plotster or is it plantster?